Design Process - Rule Header Graphic

Let's be real—you want the best of the best and refuse to settle for anything less than VIP support. You're a top influencer in your industry, yet your brand doesn't match your #celebstatus.

And hey, you've hit your first six-figures or even seven-figures without anything too fancy shmancy, but you know that at the level you're ready to rise to, you're gonna have to up your branding game—big time. You're ready to go all in, but you're not 100% sure where to begin.

Enter, Rule–a VIP, all-inclusive 12-week experience to help you go from known to iconic by crafting an influential brand that sparks a movement + leaves your peeps spellstruck.

If you're desiring to dive deep into your inner brand so you can connect with your audience on a whole new level...if you're wanting one-of-a-kind visuals that leave your peeps drooling and so damn inspired to experience your content...and if you're dying for a bangin' website that matches the caliber of your expertise and influencer status...then Rule is your dream come true 😉

 

Let's dive into the nitty gritties

What you'll walk away with

Everything from the Unlock, Craft, and Enchant packages.

Which means you'll get...

  • (8) 45-minute Calls to walk you through my step-by-step "Rule" process (see below for deets)
  • Email + Voxer Support for the time in-between where you've got a nagging q but don't want to wait a whole week for an answer (or just because you've missed me and want to hear my voice...either way!)
  • VIP Day — Join me in Bermuda for a day of high-level strategy and coaching. Not to mention, sunshine, sea and gorgeous views!
  • Branded Photoshoot — to capture on-brand photos that will make magic on your website and marketing materials
  • 90-Day Asana Plan — During our VIP Day, we'll dive into your biz goals and map out a 90-Day Strategy to get your brand and message seen, heard, and ENGAGED with. Plus, I'll put it all in Asana and assign tasks to you + your team to make sure you hit your goals.
  • Title + Tagline to immediately articulate who you are, who you help and what you do
  • Messaging + Unicorn Positioning — this is like a UVP or USP, but with even more magic sprinkled in! Your prospects will be crystal clear on why you are THE solution to their problems and ready to invest ASAP
  • 150 word bio (perfect to use for social media to quickly get your Unicorn Positioning and messaging across)
  • Brand Words + Phrases — you'll get a list of brand words and phrases to use in your copy. Remember, when you're consistent with your messaging, that's when you build the know, like, trust factor, and that's when peeps buy!
  • 1 Primary Logo + 2 Alternative Logos that are aligned with your vision, values, and vibe (2 revisions)
  • 3 Branding Illustrations/Elements that can be used on your website, social media, or inside of your free + paid content
  • 30-Day Instagram Spread — It's all about the Insta, baby! We'll create a 30-Day Instagram Spread so your new branding can be shared with the world
  • Font Files — you'll receive copies of your branded fonts so you can use 'em in all of your business materials
  • Brand Style Guide — a one-page guide that shows you how to use all the elements of your brand in a clear, cohesive way, so you'll feel confident sharing your goods with the world! Your guide will include primary and alternative logo designs, signature patterns, colors, illustrations, and type combinations.
  • Final Project Files — #allthefiles for safe-keeping and in case you or a team member need to make any edits.
  • Web Design Strategy — I'll support you in creating a website that is aligned with your big business goals.
  • Sitemap and Wireframe Design — Before I get down and dirty with the actual web design stage, I'll create some outlines (with the direction you provide me + my strategic brain) for you to approve.
  • Visual Design Mockup — Ooh this is the fun part! This is when your site truly starts to come to life. I'll provide you with a mockup of what the real deal is going to look like and you'll be able to provide up to 2 rounds of revisions.
  • Web design for up to 6 pages (ex: Home, About, Contact, Blog + 2 additional pages)
  • Copy Muse Prompts + Documents — while we don’t offer copywriting services, we don’t leave you high and dry either! You'll be provided with strategies and tips for each page of your site, as well as copy prompts to inspire you and get your content creation juices flowin'.
  • Custom WordPress/Squarespace Theme Design
  • CSS Coding
  • Development and Installation
  • Mobile-friendly and Responsive Website
  • Coding and Browser Testing
  • Backup and Security Plugins
  • Basic SEO Setup
  • Website hosting Setup
  • Email + Social media integration
  • Video Tutorial detailing how to use and customize your site
  • BONUS $1,000 Credit to spend on branding “add-ons”

The Process

Who this is for

I'll give it to you straight—there's a very particular type of person I'm interested in working with because a) it's the most fun for the two of us, and b) it gets the best results.

  • You've been in business for 2+ years and have reached the 6 or 7-figure mark.
  • You know you're brilliant at what you do, but your brand and website don't represent your high level of expertise.
  • You're ready to go beyond just "known" in your industry and become iconic.
  • You dig my vibe and style and you know you've gotta co-create magic with me!
  • You're comfortable with investing in yourself and you truly believe that when we work together, you will walk away with everything you came for and oh so much more.

The Investment

1 Payment of $20,000 or 3 Payments of $7,000

(Price increases to $25,000 or 3 Payments of $8,700 in June 2018)

Add-Ons

  • 10 branded Instagram templates ($250)
  • Facebook cover photo ($50) -
  • 10 branded slide templates ($250)
  • Brand elements — like the ones in "process timeline" above (starting at $50 a graphic - price varies based on the complexity of graphics required)
  • Animated Instagram story / feed graphics (starting at $75 per animated graphic - price varies based on the complexity of animation)
  • eBook branding - with cover page, info/about page, offerings/learn more page, template for “content” pages ($500)
  • Branded graphics/illustrations for website (pricing depends on the level of complexity - contact to inquire about additional details)
  • Favicon ($50)

 

Looking for something custom? Fill out the form below.

Next Steps

Ready to finally have a website that conveys the level of value, uniqueness, and expertise your clients know and love you for? Let's do the damn thing!

Fill out the form below and if we're a good fit, I'll get back to you within 24-48 business hours!

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Ready To Uncover Your Distinct Brand Messaging?

 

Download the ebook to learn how you can create an even bigger impact and income by getting crystal clear on your differentiation and messaging.

Check your email to dive into your messaging workbook!